We audited Moore Photography across five categories before this conversation. Your current score is 44 out of 100 — real gaps in local search, AI visibility, and booking conversion. We built a new website that projects you to 86. Scan the QR code to see it right now. No commitment required.
Your Current Score
44
/ 100
Significant gaps in SEO and AI search — below average for your market
Local SEO (Google Search)
35%
Trust Signal Visibility
60%
Score is our professional assessment, not a tool-generated metric.
Your score over time with The Refiners Co
Score projections based on site structure, SEO signals, and consistent monthly work. Most clients see meaningful movement by month 3.
Zero Map Pack Presence
Searching "wedding photographer Minnesota" or "wedding photographer Wayzata MN" puts competitors with 78 to 153 Google reviews in the top results. Moore Photography does not appear. The couples who would love your work are finding someone else first.
No Google Reviews Visible
You have real, glowing clients. Danielle Lenzmeier, the Diaz family, Ashley Loken. But your Google Business Profile is not optimized, which means a couple searching Google sees zero reviews for Moore Photography while your top competitors show 100-plus. That gap costs bookings.
Prices Without Context
You publish real pricing, which is a strength. But "$2,697" with no surrounding story reads as expensive. "$2,697 for 6 hours, your engagement session included, and a lifetime print release" reads as a deal. The current site does not make that case.
AI Search: No Signals Present
When couples ask ChatGPT or Google AI "who is the best wedding photographer near Wayzata MN," the answer pulls from schema markup, FAQ content, and a file called llms.txt. Your current Squarespace site has none of these. Photographers who optimize for AI search are picking up bookings you could own.
City-Targeted SEO for Wedding Searches
The new site is built to rank for "wedding photographer Minneapolis," "wedding photographer Wayzata MN," and searches across the Twin Cities. Local schema markup, city-specific copy, and geographic service area signals tell Google exactly who you serve.
Real Reviews Front and Center
Your client quotes from Danielle, the Diaz family, and Ashley are the first thing a couple reads. When a bride sees "BEST photo/video duo to work with" before she scrolls, the booking decision is already made. We moved your strongest sales tool to where it works.
Pricing That Tells the Full Story
All three wedding packages are laid out with what is included, not just the price. Engagement session included. Lifetime print release. 45-minute consultation. Couples comparing three photographers understand the value of yours immediately.
AI Search: Built to Be Cited by ChatGPT
Seven answered FAQ questions, full schema markup, and an llms.txt file tell AI tools who Keegan and Aimee are, what they photograph, and who they serve. When a couple asks an AI assistant for a Minnesota wedding photographer recommendation, you now have what it takes to appear in that answer.
Average Wedding Booking Value
$3,497
MidLove Bundle, your most popular package. One additional wedding booking per year more than covers the investment.
Just 3 New Bookings / Year
Paid For
Three additional bookings from better search visibility covers 12 months of service and then some — at any plan level.
Monthly Investment
$599 – $1,099/mo
Three plans available. One-time setup fee. 3-month minimum, then month-to-month. See page 2 to choose what fits.
![QR code to preview Moore Photography's new website]()
Scan with your phone
44 to 86. Your new website is ready.
See it right now.
We built this for you before this conversation. No commitment required. Scan with your phone or type the address below — and see what a 42-point improvement looks like. Real client quotes, real pricing, a site built for Google and AI search, and a design that matches the quality of your work.
- Full homepage, fully designed
- All 3 wedding packages shown
- Real client quotes in the hero
- Family session pricing
- Wedding videography section
- 7-question FAQ with schema
- City-targeted SEO copy
- Mobile-optimized with hamburger nav
What our work covers across all five categories — and what it takes to go further
Website Design & UX
With Refiners Co: 92%
To go further:
- Individual page per service type (weddings, elopements, family, videography)
- Self-hosted portfolio images (no CDN dependency)
- Real licensed headshots of Keegan and Aimee for the about section
- Video highlight reel embedded on wedding package page
Local SEO / Google Search
With Refiners Co: 82%
To go further:
- Google Business Profile fully optimized (photos, posts, Q&A, services, hours)
- Monthly blog posts targeting Minnesota venue searches and city-specific terms
- Citation audit: Yelp, WeddingWire, The Knot all consistent
- Response to every Google review on file
- Local backlinks from Minnesota wedding vendor directories
Trust Signal Visibility
With Refiners Co: 88%
To go further:
- Google review count displayed prominently (once GBP is active)
- Featured vendor badges from WeddingWire or The Knot if earned
- Video testimonials from wedding clients embedded
- Before-during-after gallery showing full wedding day coverage arc
AI Search Visibility
With Refiners Co: 88%
To maximize (ceiling ~90%):
- New FAQ entries added monthly as AI systems update their training
- Person schema for Keegan and Aimee individually so AI cites them by name
- Blog posts written answer-first so AI pulls your content directly
- llms.txt kept current as packages and service areas change
Booking / Conversion
With Refiners Co: 82%
To go further:
- Booking calendar or availability widget so couples can check dates without emailing
- Seasonal urgency messaging updated monthly ("Summer 2026 dates filling fast")
- Inquiry confirmation email with next steps and consultation link
- WeddingWire or The Knot profile linked from the site for cross-platform reviews
Choose the plan that fits where you are right now
Foundation
$299 setup + $599/mo
- +Custom website built for Google
- +Google Business Profile setup
- +Local SEO + city targeting
- +Monthly performance report
Right for: getting visible on Google for the first time
Most Popular
Momentum
$399 setup + $799/mo
- +Everything in Foundation
- +Review generation system
- +GBP posts + competitor tracking
- +Social media content (8 posts/mo)
- +Quarterly strategy call
Right for: outranking competitors and growing reviews
Dominate
$549 setup + $1,099/mo
- +Everything in Momentum
- +2 blog posts/month
- +40+ directory citations
- +Social media upgraded to 16 posts/mo
- +Geo expansion pages + monthly call
Right for: owning your market and expanding to new cities
All plans: 3-month minimum, then month-to-month. Cancel with 30 days notice after that. You own the site.
Optional add-ons — not included in any plan above
GBP management, review generation, social media posts, and SEO blog content are already included in Momentum and Dominate. The services below are genuinely additional and layer on top of any plan.
| Service |
What it includes |
Why it matters for you |
Price |
| Service Pages |
Four additional pages: elopements, engagement sessions, family portraits, wedding videography. Each page optimized for its own search terms. |
Each service page is a new entry point from Google. Couples searching specifically for "elopement photographer Minnesota" or "wedding videographer Minneapolis" find you directly. |
$499 one-time |
| Booking Integration |
If you use a booking platform (Honeybook, Dubsado, or similar), we embed your existing booking widget directly into the new site so couples can check availability and submit a request without leaving your page. |
Every extra step between "I love this photographer" and "I submitted a request" costs you clients. If you have a booking system, we make it work inside the site instead of sending couples to a separate link. |
$199 one-time |
| Business Email Setup |
Google Workspace setup for @moorephotography.co, email migration from Gmail, DNS configuration, professional signature template |
Inquiry emails from @moorephotography.co land differently than @gmail.com. A professional domain email signals an established business and improves deliverability. |
$99 one-time + $6/mo |
Monthly add-ons follow the same terms as your plan: 3-month minimum, then month-to-month with 30 days notice.
Questions you will probably ask us (and honest answers)
How long before we see results in Google?
Local SEO improvements take 90 to 180 days for competitive wedding photography terms. Google Business Profile changes show faster, sometimes within 30 to 60 days. AI search citations can appear faster than traditional rankings. We track movement monthly and show you the data.
We are already active on Instagram. Does this replace that?
No, and you should keep Instagram active. The two do different things. Instagram builds brand awareness with people who already follow you. Google and AI search capture couples actively looking for a wedding photographer right now. This site captures the intent-driven search that Instagram cannot.
Can this replace our Squarespace site?
Yes. The new site is fully custom HTML with no platform dependency. You are not locked into Squarespace fees or their limitations on structured data and custom schema. Squarespace templates also do not allow the AI visibility signals we built in. The site is hosted on Cloudflare Pages, which is faster and free to host.
Can you help us get more Google reviews?
Yes. We can design a printed QR card you give to clients after their gallery delivery, create a review prompt for your email follow-up, and coach the exact timing that gets the highest response rate. Photographers with 30-plus recent reviews rank significantly above those with 0 to 5, even with a better portfolio.
We are already booking well. Why invest in this now?
Word-of-mouth fills the calendar until it does not. One slow year, one referral source who moves away, one market shift. Photographers who own page-one Google and AI results book at full price year-round without depending on one or two referral streams. This is the backup that becomes the foundation.
What happens if we want to cancel?
We start with a 3-month minimum. After that, 30 days written notice, no penalty, no hard feelings. You keep the website, the domain stays yours, and we hand off everything cleanly. Our only retention strategy is doing work you are happy to keep paying for.